Truecaller Collaboration Enables Smarter, Branded Customer Calls for SmartBuy
This partnership marks a significant step toward modernizing customer communication in Jordan, leveraging technology to enhance customer confidence and service experience.
SmartBuy, Jordan’s leading electronics megastore, has announced a strategic partnership with Truecaller, the global communications platform, to transform customer engagement in the retail sector. By leveraging the Truecaller Customer Experience Solution Suite, SmartBuy aims to enhance trust, transparency, and reliability in its communications with customers.
Through this collaboration, SmartBuy will deliver calls that are instantly recognizable, displaying its verified name, logo, and green verification badge. The solution provides context to every customer interaction, whether it involves order confirmations, delivery updates, collections, or customer support, ensuring that recipients are informed even before answering the call.
The partnership underscores SmartBuy’s commitment to building stronger, more personalized connections with its customers. By creating engaging, branded communication and improving two-way interactions, SmartBuy seeks to make every customer touchpoint more relevant, reliable, and customer focused.
“At SmartBuy, we believe that innovation is not just about technology—it’s about creating smarter, more meaningful connections with our customers. Our partnership with Truecaller ensures that every customer interaction reflects the reliability and authenticity that define our brand.”
– Mr. Sami Al-Sururi, Chairman, SmartBuy
“We’re proud to join hands with SmartBuy in advancing trust and transparency across Jordan’s retail communication landscape. Together, we aim to set new standards for trusted communication in the Kingdom.”
– Priyam Bose, Global Head of GTM & Developer Products, Truecaller
Founded in 2007, SmartBuy was Jordan’s first electronics megastore and has grown to operate five showrooms spanning nearly 17,000 m², with a team of over 500 trained professionals. The company has also established a strong distribution arm representing global brands, cementing its position as a leading player in Jordan’s electronics market.
This partnership marks a significant step toward modernizing customer communication in Jordan, leveraging technology to enhance customer confidence and service experience.
