Kazang Unifies Under New Lesaka Brand, Launches Integrated Digital Ecosystem
The move represents a strategic effort to build a more integrated digital ecosystem designed to anticipate and meet customers’ needs across daily life, work, and commerce.
Kazang, the trusted technology and payments company, has announced a major transformation as it unifies with other brands under the new Lesaka brand. The move represents a strategic effort to build a more integrated digital ecosystem designed to anticipate and meet customers’ needs across daily life, work, and commerce.
The rebranding introduces a fresh visual identity while maintaining the same level of service and commitment that customers have come to rely on. Kazang emphasizes that the people behind the company remain the same, delivering familiar services strengthened by a larger, integrated platform aimed at simplifying financial interactions and enhancing digital experiences.
The new Lesaka brand signals a clear purpose: to remain present and connected with customers, both digitally and through human engagement. The company’s promise, encapsulated in the slogan “Where You Are, We Are,” reflects its focus on proximity, responsiveness, and creating solutions from the ground up to make financial life simpler, safer, and more accessible for everyday users.
This transformation marks a significant step in Kazang’s evolution, positioning the Lesaka brand as a unified platform that seamlessly connects how people live, earn, trade, and thrive.
