Vodafone Teams Up with Publicis to Deliver AI-Driven, Hyper-Personalised Marketing

New approach will leverage creative teams and industry-leading AI intelligence to deliver brand distinctiveness and personalised consumer marketing at scale.
As the next stage of its strategy to increase brand investment and visibility, Vodafone Group  has appointed Publicis  to support a transformation of its approach to creative and production. Vodafone Group and five European operating companies will initially start working with the new agency.

Publicis will dedicate a hand-picked team of its best creatives, analysts and account leaders to work exclusively with Vodafone — globally and across local markets — driving a new level of brand consistency, distinctiveness and creative excellence.

Vodafone will also be the only telecom operator to access Publicis’ industry-leading technology platform, Leona in selected European operating markets. Leona is an all-in-one content platform powered by the marketing industry’s most advanced consumer intelligence. Vodafone will tap into a simulated audience of 70 million telecom identities – created using agentic AI – to generate real-time, insight-driven creative content with unprecedented precision.

The Leona platform will also enable Vodafone marketers to connect with content creators, influencers and to develop AI-led creative. With this capability, Vodafone can now rapidly experiment with new ideas, unlock deeper customer understanding, and deliver hyper-personalised marketing experiences to consumers and businesses at scale and speed.

“This is the latest step in our strategy to invest in our brand and deliver business growth. With Publicis on board we have a fusion of human and artificial intelligence across our markets that will set Vodafone apart by delivering groundbreaking hyper-personalised, relevant and engaging marketing for our customers.”

– Anne Stilling, Brand, Insights and CXX Strategy Director, Vodafone Group