Vodafone Oman Enhances Digital Ecosystem with Wafi Loyalty Programme
The launch strengthens the company’s digital ecosystem with experiences designed around convenience, relevance, and the growing customer expectation for immediate and accessible value-add.
Closing 2025 on a high note, Vodafone Oman has introduced Wafi, Oman’s first-of-its-kind loyalty experience offering instant rewards without the need for point collection. The launch strengthens the company’s digital ecosystem with experiences designed around convenience, relevance, and the growing customer expectation for immediate and accessible value-add.
Through Wafi, rewards are embedded into the same digital world customers already use to manage their plans, payments, and services on the My Vodafone App. They can instantly unlock offers from partner brands across dining, fashion, and entertainment, and enjoy everyday savings. The rewards are not tied to points or minimum spend but simply are a given benefit of being a Vodafone customer, reflecting Wafi’s slogan: “You’re with us. That’s what matters.” The programme moves beyond traditional, transactional schemes towards building deeper connections and delivering everyday value to customers.
“Today’s customers don’t separate loyalty from experience; they expect recognition to happen naturally, as part of how they already connect. Wafi was developed from that understanding. It’s not a new platform or process, but an extension of the relationship we already have with our customers, one that rewards them in real time, through the same journey they trust every day.”
– Aisha Al Kiyumi, Head of Commercial Planning, Vodafone Oman
The launch of Wafi marks the beginning of a dynamic platform that will grow through new partnerships and insights drawn from customer engagement. As usage grows, new categories and experiences will be added, ensuring that Wafi develops in line with how customers in Oman engage, spend, and connect in their everyday lives.
The introduction of Wafi reinforces Vodafone Oman’s commitment to create a fully digital experience centred on the customer. From connectivity and payments to engagement and now rewards, every advancement echoes a single idea, that technology should be in sync with people’s lives. As Vodafone Oman moves forward, this approach will remain central to how it grows, designs, and delivers the next generation of digital services for Oman.
