Valu Secures Regulatory Approval to Launch in Jordan, Expands Regional Fintech Footprint
The company plans to commence full-scale operations in Jordan in the first quarter of 2026, offering consumers accessible and responsible financing solutions across sectors including retail, electronics, healthcare, and education.
Valu, Egypt’s leading universal fintech platform, has received final approval from the Central Bank of Jordan (CBJ) to operate in the country under a Specialized Finance license, marking a key milestone in its regional expansion. The company plans to commence full-scale operations in Jordan in the first quarter of 2026, offering consumers accessible and responsible financing solutions across sectors including retail, electronics, healthcare, and education.
To lead its Jordanian operations, Valu has appointed H.E. Eng. Mothanna Gharaibeh, former Minister of Investment and Digital Economy in Jordan, as Chairman, and Mohammad Al Yousef, an experienced fintech and technology executive, as CEO. This leadership structure reflects Valu’s focus on strong corporate governance, local expertise, and operational efficiency.
Jordan represents a strategic market for Valu, driven by strong consumer demand for flexible financial solutions and a rapidly evolving digital payments ecosystem. Valu’s platform is designed to enhance purchasing power for consumers while helping merchants increase conversion rates, transaction values, and customer loyalty. The company is also emphasizing local employment and knowledge transfer, with the recruitment of skilled Jordanian professionals in fintech and finance.
Valu’s expansion into Jordan builds on its growing regional presence, including its 2025 listing on the Egyptian Exchange and Amazon’s acquisition of a direct stake in the company. The move underscores Valu’s commitment to advancing financial inclusion, supporting digital finance adoption, and fostering sustainable growth across the MENA region.
