Luma AI Expands into Saudi Arabia, Launches Riyadh Office to Advance Arabic AI Development
Through HUMAIN Create, Luma AI aims to train AI systems on Arabic language and regional data, enabling creators across public and private sectors to produce content that reflects local culture and context.
Luma AI, a leading artificial intelligence company focused on multimodal AGI, has announced the opening of a dedicated office in Riyadh, Saudi Arabia, marking a significant expansion in the Middle East. The Riyadh hub will support client engagement, regional partnerships, and the development of HUMAIN Create, the world’s first Saudi-built, Arabic-native foundation model. Through HUMAIN Create, Luma AI aims to train AI systems on Arabic language and regional data, enabling creators across public and private sectors to produce content that reflects local culture and context. The company plans to hire locally, including AI engineers, software developers, go-to-market leaders, and creative teams.
“Saudi Arabia is the natural home for our regional headquarters in MENA. Establishing a local office allows Luma AI to work directly with the next generation of builders and creators, while developing AI that is deeply connected to the region it serves. The collaboration leverages frontier compute through Project Halo, a 2GW AI supercluster under development in Saudi Arabia, to provide the capacity for next-generation generative AI applications at scale.”
– Amit Jain, CEO and Co-Founder of Luma AI. Tareq Amin, CEO, HUMAIN
In addition, Luma AI has entered a strategic partnership with Publicis Groupe Middle East to become the preferred generative AI technology partner for the Groupe across Saudi Arabia and the wider MENA region. Through this collaboration, Publicis Groupe will integrate Luma AI’s advanced generative video and multimodal AI technologies into its creative and production workflows.
“By partnering with Luma AI and HUMAIN, we are accelerating transformation across our creative systems, enabling our teams to deliver culturally grounded and technologically advanced work.”
– Bassel Kakish, CEO, Publicis Groupe Middle East & Turkey
Jason Day, Head of EMEA at Luma AI, emphasized that the partnership embeds generative AI directly into the creative process, enabling brands across MENA to achieve greater speed, scale, and creative impact.”
