G42 and Publicis Sapient Partner to Accelerate Enterprise AI Deployment Across UAE and Global South
The partnership would deliver services across cloud modernization, AI use case development, intelligent agent creation, enterprise software engineering and full-scale AI deployment and optimization.
G42, the UAE-based global technology group, and Publicis Sapient, a global technology company providing enterprise AI platforms and services, have signed a Memorandum of Understanding (MOU) to explore the creation of a joint venture. The proposed venture would combine G42’s sovereign AI and cloud infrastructure with Publicis Sapient’s enterprise AI platforms and industry expertise.
As enterprises and governments move from AI experimentation to deployment, the proposed joint venture would address a critical market need: translating AI capability into measurable business outcomes. Together, G42 and Publicis Sapient aim to accelerate digital transformation across the UAE and Global South by deploying AI agents at scale and enabling data-driven operations.
The partnership would deliver services across cloud modernization, AI use case development, intelligent agent creation, enterprise software engineering and full-scale AI deployment and optimization. This will enable organizations to solve real operational challenges, personalize experiences, and automate processes through data-driven systems.
G42 brings its full AI technology stack from sovereign cloud infrastructure to foundation models, alongside deep sector expertise and AI-native engineering talent with proven deployment capabilities across the UAE and emerging markets.
Publicis Sapient contributes enterprise-grade AI platforms including Sapient Slingshot, which accelerates the end-to-end software development lifecycle and modernization, and Sapient Bodhi, their platform for industry and function-specific agents and orchestration, as well as global transformation experience across more than 50 markets, and industry-specific expertise refined through hundreds of large-scale digital programs.
“This partnership marks the next evolution of our AI services platform. By combining our sovereign infrastructure and models with Publicis Sapient’s global transformation capabilities, we’re creating an organization purpose-built to deploy agents at scale and deliver measurable outcomes for clients across the UAE and Global South.”
– His Excellency Mansoor Al Mansoori, CEO, G42 International
“AI only delivers value when it is grounded in deep industry context and executed at enterprise scale. This partnership unites G42’s AI infrastructure with our proven platforms and industry expertise and, through Sapient Slingshot and Sapient Bodhi, we will help organizations turn ambition into operational reality. This is about solving real business problems and embedding AI into the fabric of day-to-day decision-making.”
– Nigel Vaz, CEO, Publicis Sapient
Subject to final agreements, the partners will formalize commercial and operating structures, with the joint venture targeted for establishment by mid-2026.
