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Colt and Microsoft Showcase AI-Driven Pricing Solution to Enhance Customer Experience

March 2, 2026
3 min read
Author: Joyce Onyeagoro

The new agentic AI engine reduces time spent on developing and sharing pricing from days to just 10 minutes, giving customers fast, accurate competitive deal pricing to help drive decision making and manage cost control.

Colt Technology Services (Colt) , the global digital infrastructure company, announced a successful proof of concept for an agentic AI engine it has developed together with Microsoft, to accelerate, simplify and clarify complex deal pricing for customers and enhance the Colt customer experience. As Colt’s customers grow, scale and expand their global presence, pricing can be complex, particularly across global markets and a lack of transparency can be confusing and costly. The new agentic AI engine reduces time spent on developing and sharing pricing from days to just 10 minutes, giving customers fast, accurate competitive deal pricing to help drive decision making and manage cost control.

Colt is exploring ways to apply agentic AI throughout the customer journey, from pricing to onboarding and beyond. This pricing agent is one of the first proofs of concept to be explored and delivered as part of the Colt programme. In just three days Colt and Microsoft trained the agent to deliver complex deal pricing across the majority of its markets, with 99% accuracy. While the quotes are generated by the agent, Colt’s skilled teams check them before issuing to customers.

This agentic AI engine is one of the first tools to be developed as part of Colt’s broader ‘people first’ AI strategy, which focuses on creating secure, scalable and responsible AI ecosystems for its employees and customers, empowering them to face an AI defined future with confidence.

“Enterprise IT buying has always been complex. A large-scale global infrastructure project can take weeks for providers to generate accurate pricing, but there’s no question it can slow down delivery. Together with Microsoft, we wanted to explore how AI capabilities can break this pattern. By accelerating and clarifying pricing, our customers can focus on achieving their goals, faster, while we keep them connected across the world. Businesses deserve connectivity without complexity and its down to global digital infrastructure providers to make sure this happens. We’ll continue the innovation journey with Microsoft in building the factory for agentic application in telecommunication with a specific focus on the best possible customer experience; fast, simple,accurate, secure and reliable.”

Frank Miller, Chief AI and Platforms Officer, Colt Technology Services

“Agentic AI has the potential to transform complex enterprise workflows in the telecom industry, where speed, accuracy and scale are critical. Colt’s initiative, combining deep telecom domain expertise with Microsoft cloud AI capabilities, helps automate complex processes, improve consistency and give customers faster access to the information they need to make informed decisions.”

Rick Lievano, Worldwide CTO, Telco, Media & Gaming, Microsoft

The agentic AI engine for pricing is expected tobecome available for use later this year.

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