Truecaller Launches Call-to-Cart AI Commerce Solution for Global Advertisers
With over 500 million active users and billions of daily advertising opportunities, Truecaller says it offers brands access to communication-driven moments at large scale.
Truecaller Ads has announced the global launch of Call-to-Cart, an AI-driven commerce solution designed to turn everyday communication moments into seamless shopping experiences.
The new product aims to reduce the gap between ad exposure and checkout by allowing consumers to move from discovery to purchase in just two steps.
A shift in mobile commerce journeys
Today, most mobile commerce journeys require users to navigate multiple screens, search for products, and switch between apps before completing a purchase. According to Truecaller Ads, every additional click between ad exposure and checkout increases the likelihood of consumer drop-off.
Built on Truecaller’s position as a leading communication platform, Call-to-Cart targets two high-attention moments: when a user receives a call and immediately after a call ends. By combining these touchpoints with AI-powered targeting and commerce integrations, the solution shortens the path from discovery to purchase.
“Millions of purchase decisions begin outside shopping environments. Communication moments represent an effective commerce surface, and through Call-to-Cart we enable that opportunity. It is a product purpose-built for our largest advertiser category base of FMCG, D2C beauty, pharma, fintech, and mobility, where relevance and timing play a significant role in consumer journey across the full funnel.”
– Hemant Arora, VP & Global Head, Truecaller Ads
AI-powered personalization engine
The technology behind Call-to-Cart is powered by adVantage, Truecaller’s in-house intelligence platform.
“Behind every Call-to-Cart experience is adVantage, an intelligence platform developed in-house by Truecaller to power relevance across the entire journey. Combining an advanced recommendation engine, AI-driven personalization and relevant first-party signals, adVantage helps connect users with the right offers at the right moment. The result is a commerce experience that feels seamless for consumers and delivers stronger outcomes for advertisers.”
– Liniker Seixas, Engineering Director, Advantage, Truecaller Ads
Global rollout and advertiser access
Call-to-Cart is the first Truecaller Ads solution to launch globally for direct advertisers across its user base in more than 150 countries. With over 500 million active users and billions of daily advertising opportunities, Truecaller says it offers brands access to communication-driven moments at large scale.
The company says the solution is highly customizable and, in its initial phase, will be available to a select group of “always-on” direct advertisers. These partners will receive dedicated onboarding support, bespoke integrations, and priority access to the adVantage platform’s customization features.
