MOGO Kenya Expands Financial Inclusion with SMS-Based Literacy Programme
The free course delivers practical financial education via text messages, enabling customers to access learning without the need for a smartphone, internet connection or additional cost.
MOGO Kenya has launched a pilot financial literacy programme aimed at helping customers better manage their loans and improve their financial decision-making through simple SMS-based learning.
The initiative, dubbed Elewa Mkopo Wako, is being implemented in partnership with M-Shule and funded by Verdant Capital. The free course delivers practical financial education via text messages, enabling customers to access learning without the need for a smartphone, internet connection or additional cost.
The pilot is initially targeting MOGO’s boda boda and tuk-tuk rider customers, providing guidance on understanding loan terms, managing repayments and planning their finances more effectively through the mobile phones they already use every day.
“Putting customers first means supporting them beyond the loan itself. Elewa Mkopo Wako gives every customer free, practical financial education – by simple SMS, so no one is left out.”
– Kenyanito Zaneta, Head of Communications, MOGO
MOGO said the pilot is currently underway with its customers in Kenya and will continue to evolve as feedback is gathered from participants, with the aim of expanding the programme to reach more people over time.
