du Launches Agentic AI Training Programme for 10,000 UAE SMEs
The initiative is built around a "learning by doing" philosophy, moving beyond theoretical awareness to deliver immersive, hands-on training experiences grounded in real-world AI applications and business use cases.
du, the leading telecom and digital services provider, has announced the launch of a large-scale Agentic AI upskilling initiative under its du Business portfolio, designed to empower 10,000 small and medium-sized enterprises (SMEs) across the UAE. The program aims to provide SME business owners and their teams with free access to the knowledge, tools, and practical capabilities required to adopt Agentic AI and accelerate their digital transformation and AI adoption journeys.
The initiative is built around a “learning by doing” philosophy, moving beyond theoretical awareness to deliver immersive, hands-on training experiences grounded in real-world AI applications and business use cases. Designed around the principle that Agentic AI should be practical and usable for any business, regardless of technical background, the program removes the complexity often associated with AI adoption, making it straightforward and accessible for SMEs of every size and sector, while helping them build the future-ready capabilities needed to thrive in a digital-first economy.
For many participants, this will mark their first practical exposure to Agentic AI tools and workflows. By bridging the gap between AI awareness and actual adoption, the program equips SMEs with skills they can apply from day one to improve operational efficiency, reduce costs, enhance customer engagement and strengthen their competitiveness in a digital-first economy.
The training program will be delivered in phases to support the continued onboarding of SMEs over time, with plans to expand delivery online and to additional venues to maximize accessibility and reach. du Business will provide specialist trainers, curated training modules, and Agentic AI expertise, aligned with global best practices in SME digital enablement.
“We believe Agentic AI has the power to transform SMEs, and we want every business in the UAE to have the tools and confidence to make that transformation a reality. Through du Business, this initiative reflects our commitment to being a hands-on digital transformation partner, offering 10,000 SMEs free, practical AI training that goes into real application. We are making Agentic AI accessible, actionable, and achievable for businesses of every size across the UAE.”
– Karim Benkirane, Chief Commercial Officer, du
By building tangible, future-ready capabilities within the SME community, du Business is helping to develop a more resilient, innovative, and competitive business ecosystem, equipped to harness the full potential of an AI-driven economy. The initiative further establishes du at the forefront of the UAE’s AI and innovation ecosystem, supporting the UAE’s vision of becoming a global leader in AI and digital innovation, while reinforcing du Business’s position as the partner of choice for SMEs at every stage of their digital transformation journey.
