MTN Group’s Ambition 2025, aimed at “Leading digital platforms for Africa’s progress” has ushered in a new look that is aligned to its evolution from a telecommunications company to a technology company underpinned by one simple, consistent, yet striking brand.
“Our commitment and focus to accelerate Africa’s progress sees MTN revealing a refreshed brand identity and campaign from 27 February. The campaign is inspired by an insight that doing is a bridge between can and done, because all progress comes from action.”
Statement by MTN
