MTN Launches a New Brand Campaign, #BusinessDoneBetter

MTN Group has launched a brand campaign profiling MTN Business – the ICT leader in Africa, which aims to be a trusted partner to businesses in their digital evolution and ultimately achieve #BusinessDoneBetter across the continent.  

We understand that growing a business is hard. Business leaders are juggling many priorities and often cannot attend to them all. MTN Business’s role is to assist them do the things that make an impact and support their growth, helping them get it done better.

Tumi Chamayou, Enterprise Business Unit Executive, MTN Group

MTN Business provides the tools to shift small, medium and large enterprises and multinational corporations and those in the public sector to being modern, connected and digital. These include converged ICT – managed network services; cloud services; unified communications; security solutions; and Internet of Things – as well as connectivity (mobile and fixed).

Chamayou said the plan was for MTN Business to become the empowering, leading ICT expert providing value to enterprise clients. Among our customer base, we already have more than four million enterprises who are instrumental in contributing to Africa’s economic growth.   

She said MTN Business also had a key role to play in realising the MTN Group’s Ambition 2025: Leading digital solutions for Africa’s progress.

Building the largest and most valuable platforms is one of Ambition 2025’s four strategic priorities. Enterprise Services is one of MTN’s five platform businesses and operates under the ‘MTN Business’ brand.’

Tumi Chamayou, Enterprise Business Unit Executive, MTN Group

Ambition 2025 targets MTN Group enterprise revenue of more than R30 billion by 2025. This compares to R16.6 billion in 2021. In the first six months of 2022, enterprise revenue accelerated, increasing by 26.8%* in constant currency terms to R9.9 billion. This was driven largely by MTN Business growth in South Africa, Nigeria, Ghana and Côte d’Ivoire.

African enterprises have a valuable role to play in addressing the continent’s most pressing challenges by providing much-needed jobs, products and services. World Bank data shows that SMEs contribute up to 60% of all employment and as much as 40% of the GDP in emerging economies. This makes them the cornerstone of most economies in Africa.

We want to be the business enabler of choice in Africa, meeting the communication and ICT demands of business clients throughout the continent. With a customer-centric approach to providing cutting-edge services, we are doing this by leveraging our brand and advanced network as well our strong customer base of top companies across sub-Saharan Africa.

Tumi Chamayou, Enterprise Business Unit Executive, MTN Group