At Vodacom’s strategy event in Johannesburg, Safaricom CEO Dr. Peter Ndegwa presented the company’s mission for 2024/2025, emphasizing its commitment to enhancing smartphone accessibility in Kenya.
To achieve this goal, Safaricom is implementing innovative device financing solutions and investing in local assembly. These initiatives are designed to make smartphones more affordable and effectively bridge the digital divide.
This strategy aligns seamlessly with Vodafone Group’s broader objectives of expanding connectivity and promoting digital inclusion across key markets. Through these efforts, Safaricom could be aiming to empower more individuals with the technology needed to thrive in today’s digital landscape.
