Google Hustle Academy 2025 Returns to Empower African SMBs with AI-Driven Training
Google Hustle Academy 2025 returns, offering AI-powered training, mentorship, and business growth strategies to SMBs in Kenya, Nigeria, and South Africa.

Small and medium-sized businesses (SMBs) are the driving force behind Africa’s economic progress. To empower these crucial businesses, the Google Hustle Academy program is back for 2025, offering essential training and resources to entrepreneurs in Kenya, Nigeria, and South Africa.
Hustle Academy 2025: Building on Success, Continuing AI Integration
Since 2022, Hustle Academy has successfully skilled over 15,000 SMBs. Building on the program’s previous success, the 2025 edition will continue to emphasize AI-powered business training. Participants will deepen their understanding of how to integrate AI into existing operations for greater efficiency, utilize AI tools to enhance marketing and customer engagement, and leverage AI insights to drive strategic business growth. The free, virtual bootcamp will also cover core business fundamentals, including business strategy, financial management, digital marketing, and leadership development, providing a comprehensive foundation for growth.
Who Should Apply?
If your SMB has been operational for at least one year in Kenya, Nigeria, or South Africa, and you’re seeking to scale your business, we encourage you to apply. Participants will gain access to expert mentorship, practical case studies, and a valuable network of fellow entrepreneurs.