Zambia Launches Communications Strategy Workshop for Technology and Innovation

The Ministry of Technology and Science  has embarked on the development of a comprehensive Communications Strategy, aiming to enhance public understanding of its work across key sectors. The initiative was formally launched by the Permanent Secretary, Eng. Dr. Brilliant Habeenzu, who highlighted the importance of effective communication in advancing the Ministry’s objectives.

Dr. Habeenzu emphasized that the Ministry’s mandate spans three critical areas: Information and Communication Technologies (ICTs) and Digital Technologies, Science, Technology, and Innovation (STI), and Skills Development. These sectors are central to Zambia’s socio-economic transformation agenda, though their full value is often underappreciated by the public.

ICT and Digital Technologies

In recent years, internet penetration in Zambia has increased from 56 percent in 2022 to 69 percent in 2025, while mobile broadband subscriptions now exceed 24 million. E-Government platforms have expanded to provide over 267 public services online, reducing bureaucracy and improving efficiency. The Ministry has also strengthened data protection laws.

Despite these advances, public trust in digital systems remains a challenge due to ongoing cybersecurity threats. Dr. Habeenzu noted that clear, timely communication is critical to build confidence and encourage safe use of online services.

Science, Technology, and Innovation

Zambia’s research and innovation ecosystem produces more than 120 peer-reviewed scientific publications annually and supports patent registration. Local innovators have developed low-cost agricultural sensors, mobile health applications, and renewable energy prototypes.

However, these successes often go unnoticed, limiting opportunities for funding, adoption, and commercialisation. The Permanent Secretary stressed the need to actively showcase local innovation and demonstrate its socio-economic impact.

Skills Development

The Technical, Vocational Education and Training (TVET) system graduates thousands of students each year, many of whom pursue entrepreneurship within two years. Training is increasingly available in emerging, sector-specific fields.

Dr. Habeenzu acknowledged that skills development is frequently undervalued and entrepreneurship misunderstood. He emphasized the importance of repositioning these areas as drivers of industrialization, job creation, and economic growth.

Strategic Communication Goals

The workshop aims to establish a coordinated, evidence-based communication strategy to:

• Shift public perception of the Ministry’s work and impact.

• Build trust and confidence in digital services through transparency and updates on cybersecurity measures.

• Inspire adoption of innovations and skills initiatives.

• Encourage engagement from citizens, the private sector, academia, and development partners.

He concluded by urging participants to contribute insights, offer constructive critique, and propose bold, solutions-oriented ideas to ensure the strategy includes all departments and institutions under the Ministry. Dr. Habeenzu thanked the Director of Human Resources and Administration, the Principal Public Relations Officer, and officials from the Ministry of Information and Media for their support before officially opening the workshop.