Jumia Highlights Nigeria and Core Markets as Drivers of Q3 Growth
The company recorded a revenue of $45.6 million, up 25% year-over-year from $36.4 million in Q3 2024, and GMV reached $197.2 million, a 21% increase compared to the same period last year.
Jumia Technologies AG has released its financial results for the third quarter ended September 30, 2025, reporting strong growth in revenue and gross merchandise value (GMV), alongside improvements in operational efficiency. The company recorded a revenue of $45.6 million, up 25% year-over-year from $36.4 million in Q3 2024, and GMV reached $197.2 million, a 21% increase compared to the same period last year. Excluding South Africa and Tunisia, physical goods GMV grew 26% year-over-year, reflecting Jumia’s continued focus on its core markets.
The company’s operating loss decreased to $17.4 million from $20.1 million in Q3 2024, while adjusted EBITDA loss improved to $14.0 million from $17.0 million, representing year-over-year declines of 13% and 17% respectively. Loss before income tax remained relatively stable at $17.7 million, marginally lower than the $17.8 million recorded in Q3 2024. Jumia’s liquidity position stood at $82.5 million at the end of the quarter, slightly down from previous levels, while net cash used in operating activities improved to $12.4 million compared to $26.8 million in Q3 2024.
On the operational side, physical goods orders grew 30% year-over-year to 5.6 million, and quarterly active customers increased by 23%, signaling strong engagement and loyalty. In Nigeria, orders rose 30% and GMV surged 43% year-over-year, highlighting the market’s momentum. Cross-border sales also showed strength, with gross items sold from international sellers increasing 52% year-over-year. Jumia emphasized that its strategy of prioritizing physical goods over digital products via the JumiaPay app contributed to robust growth in core metrics despite a decline in JumiaPay app orders.
The company has been actively enhancing efficiency and reducing costs, including a 7% reduction in total headcount since December 2024, ongoing optimization of fulfillment costs, and leveraging AI across marketing, customer service, and technology operations. Gross profit for Q3 2025 was $23.8 million, up 4% from the previous year, although gross margin declined slightly due to lower corporate sales in Egypt. Marketing and advertising expenses increased as Jumia focused on targeted, performance-driven campaigns, while technology and general administrative expenses decreased due to headcount optimization and renegotiated contracts.
Looking forward, Jumia projects full-year 2025 physical goods orders growth of 25–27% and GMV growth of 15–17%, with a forecasted loss before income tax between $50 million and $55 million. The company is targeting a significant reduction in losses for 2026, aiming for a loss before income tax of $25–30 million and expects to achieve breakeven on a loss before income tax basis in Q4 2026, with full-year profitability anticipated in 2027. CEO Francis Dufay highlighted that Jumia is at an inflection point, with strong customer demand, improved operational discipline, and a compelling value proposition positioning the company for sustainable, long-term growth.
