Visa, BSF, and AlUla Moments Partner to Offer Exclusive Experiences for Cardholders

Visa,  a world leader in digital payments, BSF  one of the leading banks in Saudi Arabia, and AlUla Moments the events and festivals platform of the Royal Commission for AlUla (RCU), have announced a strategic collaboration to provide BSF Visa cardholders with exclusive access to world-class sports, wellness, music, adventure, and lifestyle experiences in AlUla, one of Saudi Arabia’s most exciting destinations for year-round events and experiences.

This collaboration reflects Visa’s commitment to delivering added value to cardholders in the Kingdom through exclusive lifestyle experiences that go beyond payments. It is also part of Visa’s ongoing efforts in line with Vision 2030 to drive innovation in payments and strengthen the Kingdom’s position as a global destination for culture, leisure and entertainment.

The collaboration underscores the Royal Commission for AlUla’s commitment to developing partnerships that enrich the visitor experience and connect global brands with the Kingdom’s cultural assets.

Through this collaboration, BSF will be sponsoring sports, wellness, music, adventure, and lifestyle experiences across the AlUla Moments calendar, allowing BSF Visa cardholders to enjoy curated benefits including priority access to concerts, wellness activities, adventure offerings, signature dining, festivals, and a variety of seasonal.

“Saudi Arabia is rapidly expanding its entertainment, sports, wellness, and lifestyle sectors, and Visa is proud to support this momentum. By partnering with AlUla Moments and BSF, we are creating opportunities for people to enjoy unique experiences while offering secure, seamless payment solutions. We remain committed to supporting the Kingdom’s tourism ambitions and empowering local businesses that contribute to its vibrant visitor economy.”

– Ali Bailoun,  Regional General Manager for Saudi Arabia, Bahrain, and Oman, Visa

“AlUla is one of the Kingdom’s most remarkable destinations for sports, adventure, music, wellness, and world-class events. Through AlUla Moments, we curate diverse programs that offer unforgettable experiences for every visitor. Partnerships with leading organizations like Visa and BSF enable us to broaden access to these offerings while supporting Saudi Arabia’s growing tourism landscape.”

– Rami AlMoallim, Vice President of Destination Management and Marketing at the Royal Commission, AlUla

“At BSF, we strive to deliver value that extends beyond banking and elevates our customers’ everyday experiences. AlUla stands as a global destination with an authentic Saudi spirit, blending heritage, culture, and nature. Through this collaboration with AlUla Moments and Visa, we provide our customers with meaningful, culturally rich experiences that reflect the standards of excellence we aim to deliver across every touchpoint.”

– Mashhor AlMasudi, Senior Vice President of Retail Banking, BSF

By combining Visa’s global innovation, AlUla’s diverse entertainment and lifestyle offerings, and BSF’s trusted banking services, this partnership aims to strengthen Saudi Arabia’s tourism landscape, enrich consumer experiences, and contribute to sustainable economic growth.