Valu Jordan and Zbooni Partner to Expand Digital Commerce and BNPL in Jordan
The partnership will help merchants and SMEs on Zbooni’s platform digitize their sales and customer interactions across communication and conversational channels, without the need to develop additional infrastructure.
Valu Jordan a leading universal financial technology powerhouse in the Middle East and North Africa (MENA), and Zbooni Jordan, a conversational e-commerce platform serving small and medium-sized enterprises (SMEs) across the MENA region, have signed a strategic partnership agreement to support the growth of digital commerce in Jordan.
The partnership will help merchants and SMEs on Zbooni’s platform digitize their sales and customer interactions across communication and conversational channels, without the need to develop additional infrastructure. With more than 1,000 merchants on its platform, Zbooni will enable its users to offer Valu’s Buy Now, Pay Later (BNPL) solution as a payment option to their customers, subject to the applicable credit limits approved by Valu.
By integrating Valu’s payment solutions with Zbooni’s technology, the partnership will enable merchants and service providers across a range of sectors, particularly retail, to benefit from digital tools for managing orders, accepting payments, and offering flexible payment options. This will help merchants reach more customers, support business growth, broaden consumer choice, and create a more seamless shopping and payment experience.
The partnership comes as digital commerce continues to grow as an important channel for businesses to reach customers, while SMEs increasingly rely on digital tools to market their products, manage orders, and complete sales.
“Our partnership with Zbooni marks an important step in expanding Valu’s presence within Jordan’s digital commerce ecosystem and making flexible payment solutions more accessible across everyday shopping experiences. By bringing together our capabilities, we aim to create greater value for both merchants and customers, supporting local businesses with the digital and financial tools they need to offer more flexible payment options in line with the evolving landscape of commerce and shopping patterns in Jordan.”
– Mohammad Al Yousef, CEO, Valu Jordan
“Our partnership with Valu represents another strategic step in Zbooni’s journey to enable businesses to sell and grow digitally. We are proud that Zbooni is the first digital commerce platform to offer Valu’s solutions as a payment option in Jordan, bringing together conversational commerce, order management, payment acceptance, and flexible payment solutions within a more integrated experience for merchants and customers. Our goal is to remove complexity for SMEs and help them turn every customer interaction into an opportunity for sales and growth. We are also building on the successful collaboration between Zbooni and Valu in Egypt and look forward to developing this model to deliver tangible value to the Jordanian market and support the continued evolution of the Kingdom’s digital commerce ecosystem.”
– Ahmad Fakhreddin, General Manager, Zbooni Jordan
The partnership is part of Valu Jordan’s strategy to expand its network of channels and partnerships across the Kingdom and make Buy Now, Pay Later solutions available through a wider range of digital and commercial touchpoints. Since officially launching its operations in Jordan in May 2026, following final approval from the Central Bank of Jordan and the completion of the required regulatory and operational processes, Valu has continued to build partnerships with institutions, platforms, and brands across a range of sectors. These efforts are aimed at providing flexible payment solutions that respond to the evolving needs of customers and merchants.
