Vodacom launches customer rewards platform VodaBucks
In addition, customers can earn VodaBucks for the many things they already do, such as paying their Vodacom bill (including add-on data and voice bundles), and buying bundles with VodaPay, with a credit card or via the bank or retail store.
As South Africans, we have our own unique set of socio-economic challenges, which means our customers are looking to brands like ours to provide relevant and meaningful solutions that can ease their lives and offer financial relief. Our reimagined rewards programme is informed by consumer trends and aims to match our customers’ current lifestyle needs as we use this platform to show our appreciation to loyal customers.
Jorge Mendes, Chief Officer of Vodacom Consumer Business Unit
Banked VodaBucks can also be redeemed in the revamped VodaBucks Store, which now hosts a variety of categories, including fashion, electronics and appliances, travel and more. With items ranging from merchandise from a football team to food and household goods from well-loved brands, there is something for everyone. To allow for full flexibility, customers can claim their chosen rewards by simply redeeming with VodaBucks, in addition, should they not have accumulated the full amount of VodaBucks, they are able to part pay with a credit card.
Vodacom recognises the importance of adapting to changing times. Mendes states, “as the world evolves, so will the rewards and offers in the VodaBucks Store, Vodacom is offering its customers online educational vouchers to develop and enhance their skills. Given the increased focus on health and wellbeing, Vodacom is providing healthy food options as well as fitness vouchers across its customer segments. Vodacom is also accommodating increased customer price-sensitivity by making aspirational brands affordable and accessible.
The VodaBucks Rewards Programme underscores Vodacom’s commitment to empower all our customers by connecting them today to build a better tomorrow and ensure everyone is included in our digital society.
Jorge Mendes, Chief Officer of Vodacom Consumer Business Unit
