Today's Bulletin: February 15, 2025

More results...

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Filter by Categories
Africacom
AfricaCom 2024
AI
Apps
Apps
Banking
Broadcast
CABSAT
Cabsat
Cloud
Column
Content
Corona
DTT
eCommerce
Editorial
Education
Entertainment
Events
Fintech
Fixed
Gitex
Gitex Africa
GSMA Cape Town
Healthcare
IBC
Industry Voices
Infrastructure
IoT
MNVO Nation Africa
Mobile
Mobile Payments
Music
MWC Barcelona
MWC Barcelona 2025
MWC Kigali
News
Online
Opinion Piece
Q&A
Satellite
Security
Software
Startups
Streaming
Technology
TechTalks
TechTalkThursday
Telecoms
Utilities
Video Interview
Follow us

Maroc Telecom rebrands all its African subsidiaries as “Moov Africa”

January 7, 2021
1 min read
Author: Editorial Team

The mobile operator Tigo Chad, acquired by Maroc Telecom on June 27, 2019, is now renamed “Moov Africa Chad”. It is not just this subsidiary of the Moroccan telecom group that is changing its name, but all of the company’s African subsidiaries (Benin, Burkina Faso, Côte d’Ivoire, Gabon, Mali, Mauritania, Niger, Central African Republic, Chad and Togo). Since January 1, 2021, they have been grouped together under the new brand identity “Moov Africa”.

For a long time scattered without any real means of clearly identifying them, Maroc Telecom believes that its various subsidiaries, now under a single shared identity, will reflect a wider area of presence with synergy effects that will contribute to the commercial influence of the brand in each country.

According to Maroc Telecom, this new identity illustrates its vision: “Africa on the move”, which lies in the principle of sharing the group’s know-how and its capacity for innovation for the benefit of the countries in which it operates.

It is the Gabonese subsidiary of Maroc Telecom, Moov Africa Gabon Telecom, which was chosen to conduct the communication campaign common to all countries of presence of the group. French judoka Teddy Riner lends his image to this seduction operation.

Follow us on LinkedIn

Newsletter signup

Sign up for our weekly newsletter and get the latest industry insights right in your inbox!

Please wait...

Thank you for sign up!