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NEC appoints Huge Management as Distributor for SMB communications solutions in Sub-Saharan Africa

February 8, 2021
3 min read
Author: Editorial Team

Huge Group (Huge) has a large network of subsidiary and associate companies operating in the telecommunications, media, technology, and software industry. Huge placement within these markets will serve to amplify the distribution of NEC’s largest range of advanced communications solutions for enhanced productivity, efficiency and business continuity.

“We are particularly proud to become distributor for NEC in South Africa & SSA, the Global No.1 in the IP-PBX Call Control market. The broad and powerful portfolio of this world leader enables us to further expand our offering in the market and with NEC we expect to address the increasing demand in our market and fuel further growth. Their communications systems are characterized by excellent functionality, unrivalled reliability and excellent value for money.”

Andy Openshaw, Chief Operating Officer at Huge Group

Huge Distribution will distribute NEC’s renowned UNIVERGE SV9100 / SL2100 communications servers and their powerful range of terminals and business applications including IP DECT.

“NEC’s strong, long standing history and commitment to business communications, the company’s financial stability and global SME no.1 market position and their dedication to offer a rich choice of solutions to address current and future market needs, were decisive reasons for us to seek this partnership. We are convinced that this partnership will enable us to ensure a smooth transition for our resellers and their customers. Huge Distribution, as Pansmart, has been a distributor of Panasonic equipment over past years and was confronted in December 2020 with Panasonic’s announced retreat from the PBX market. “In turbulent times you need a vendor you can rely on.”

Gwen Goodwin, NEC Enterprise Channel Manager

Directed at smaller and mid-sized businesses, NEC’s communications servers are intelligent cost-effective communications solutions that pack affordability, efficiency and enterprise-grade functionality into one. The highly successful NEC solutions are based on the latest technology and are deployed within many-organisations.

“We are very pleased to add Huge as a distributor in South Africa also focusing on the SSA market. Huge Management has tremendous expertise and their in-depth knowledge of the telecom sector and the needs of organizations in South Africa will help us further promote our powerful range of solutions. Their choice for NEC, after having been distributor for a significant competitor’s brand, is all the more recognition of our strong offering. Huge Distribution in particular, has the knowledge, infrastructure and capacity to train its resellers for successful business and we are convinced that they will deliver the best possible value to both their resellers and end customers. Localization and local support are crucial for customers to benefit to the maximum of the rich functionality of our solutions, elements we are known for to have well in place.”

Bert Plasman, VP Channel Sales EMEA at NEC Enterprise Solutions
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