MENA SVOD market to add over 18 mln subscribers by 2026

Turkey will remain the market leader by a considerable distance, with nearly 14 million subscriptions by 2026. This is according to a report published by research company Digital TV Research.

“Netflix and Disney+ will account for about half of the region’s total by 2026, despite Disney+ only starting in 2022 in a limited number of countries. Due to exclusive deals with Disney+, HBO and Paramount+, OSN will quickly gain subscribers.”

Simon Murray, Principal Analyst at Digital TV Research

An earlier report suggested that contrary to the growing SVOD market, the pay TV revenues continue to fall in the MENA region. Pay TV revenues for the 20 countries in the Middle East and North Africa region fell by 14% between 2016 and 2020 to $2.74 billion and will continue to fall slowly – to $2.52 billion in 2026. The 2026 revenues will be 23% lower than 2016.