LNBS and Econet Come Together to Improve Broadcasting in the Region

LNBS and Econet have announced that they have come in a parternship to improve the broadcasting in the region.

The Lesotho National Broadcasting Service (LNBS) together with Econet Telecom Lesotho (ETL) have on Friday evening launched a partnership to improve broadcasting.

The highlight of the event which was held in Maseru was the signing of a Memorandum of Understanding (MOU) by both parties whereby the Principal Secretary in the Ministry of Communications Science and Technology, Mrs. Mabataung Khalane signed on behalf of the ministry while ETL Chief Executive Officer (CEO), Mr. Dennis Plaatjies signed on behalf of ETL.

Speaking at the event, the Minister of Communications, Science and Technology, Mr. Tšoinyane Rapapa said the partnership which is intended to improve broadcasting will also enable timeous news broadcasts and facilitate the use of social media platforms without fail.

He said through the partnership, the world will be able to access radio and television easily, saying the launch brings change. He, therefore, urged all to ensure that what they do is for the benefit of the country.

Speaking at the same event, ETL CEO, Mr. Plaatjies said ETL is mandated to ensure that no Mosotho will be left behind in the digital economy hence the partnership, noting that having realized that private media was embracing technology and the public broadcaster was left behind they approached them for assistance.

He remarked that digital transformation is changing the way of life, adding that the partnership is an investment that is the beginning of many opportunities. He commented that Lesotho should be able to manage its content better.

He emphasized that LNBS should be able to generate revenue through their content, further emphasising a need to invest in the right digital platforms to enable Lesotho to embrace digital transformation.

The acting LNBS Director-General, Mr. Dyke Sehloho noted that as local content attracts viewers, they had to ensure that every Mosotho has access to the national broadcast content and ETL came to their rescue.

He stressed that the partnership will help them provide accurate news and do so on time hence thanked ETL saying together they are going to grow radio and television.

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