Etisalat UAE Annonounces its Intentions to Sustain Leadership as a Digital Telco

Etisalat UAE, the telecom pillar of e& in the UAE, aims to sustain leadership as a digital telco and is already making great strides towards remaining resilient in the future hyper-connected world by transforming its technology model and excelling in customer and employee experience, said Masood M. Sharif Mahmood, CEO, Etisalat UAE.

Mahmood shared his insights during his keynote ‘Reframing the future for telcos: unlocking growth through an accelerated reinvention in the digital age’ at the ongoing Telecoms World Middle East 2022 conference. Held in Dubai, the event gathered leading stakeholders from across the telco ecosystem to collaborate and share insights on how to thrive in the future multi-faceted digital environment.

The evolution in the telecom sector is all about conquering crossroads by showcasing resilience. The industry has continuously adapted in the face of disruption, adjusting to endure and grow in a drastically evolving ecosystem. At Etisalat UAE, we have continued this leadership as a digital telco by focusing on our core while at the same time curating digital experiences that maximise engagement. During our transformation into a telecom orchestrator, we remained laser-focused on customer centricity, digitalisation, and creating synergies across our businesses.

Masood M. Sharif Mahmood, CEO, Etisalat UAE

Telcos need to evolve into multi-sector digital service providers to maximise their share in the value chain. This entails rejuvenating the core and enabling next-generation verticals and digital experiences. We have started this ambitious journey to ensure sustained value creation by building new capabilities across AI and digital to thrive in an increasingly competitive and ever-changing market environment.”

He also highlighted how the telecom industry’s challenges during the last decade encouraged telcos to find new opportunities and transition more and more towards techcos, driving digital transformation for their networks and services. In the era of ‘connectivity renaissance’ the 5G network will enable us to take advantage of the limitless possibilities that we can imagine, innovate and implement ideas that will drive smart connectivity and maximise value creation for our customers in all segments.

The two-day event includes other speakers from Etisalat UAE and e&. Khalid Murshed, Chief Technology and Information Officer, Etisalat UAE spoke about embracing transformation to support an agile, scalable modern telco business; Ali Amiri, Group Chief Carrier & Wholesale Officer, e&, highlighted the evolution of the wholesale business and rethinking international wholesale strategies and Rashid Ali Al Ali, Vice President, International Sales, e& shared insights on how the future of gaming and metaverse will shape the wholesale business.