MTN Launches Nationwide Campaign to Rally Support for Springboks Ahead of Rugby Showdown
MTN launches the MTN Gwijo Challenge, urging South African schools and teen clubs to support the Springboks and compete for a share of R1 million. The initiative aims to ignite nationwide enthusiasm and unity ahead of the highly anticipated rugby showdown later this year.
Students from every corner of the country are being urged to unleash their vocal prowess and represent their schools or teen clubs by sharing their original Gwijo or a captivating rendition of a popular Gwijo melody on the MTN South Africa website. Not only will they have a shot at winning a portion of the R1 million, but they’ll also have the opportunity to showcase their talent. The competition is open now and will close on Monday, October 30, 2023.
Leading the charge is the renowned Gwijo squad, experts in uniting sports fans through the power of song. They’ll play a pivotal role in every phase of the campaign, from inspiring and gathering entries from schools to vetting and selecting the ultimate finalists.
In addition, MTN customers and rugby enthusiasts also have a role to play in determining the champion Gwijo that will resonate across the nation in support of the Springboks. They can cast their votes for their favourite school or teen club among the shortlisted finalists and get a chance to win weekly spot prizes.
The Springboks partnership solidifies MTN’s unwavering commitment to rugby and provides tools for all South Africans to bring them closer to their passion for the Boks. With the MTN Gwijo Challenge, we’re giving ordinary South Africans an opportunity to showcase their unwavering support for the Boks, demonstrating the unifying spirit that backs them.
Nomsa Chabeli, General Manager of Brand and Marketing, MTN SA
The partnership between MTN and the Springboks has been instrumental in fostering unity among the nation and ordinary individuals, all driven by their love for rugby. It also contributes to the ongoing efforts in developing and transforming the sport. This year marks six years since MTN answered the call in 2017, and the subsequent renewal of the partnership for another five years in 2021 during the Castle Lager Lions Series. It’s a testament to MTN’s dedication to bringing rugby fans closer to their passion.
In addition to the MTN Gwijo Challenge competition, we’ve launched a consumer promotional campaign where lucky customers have a chance to win an all-expenses-paid trip to join the Boks in France. All they have to do is download the MTN App and leave a heartfelt message of support for the national team. It’s another way MTN is going above and beyond to rally support for the Springboks.
Nomsa Chabeli, General Manager of Brand and Marketing, MTN SA
MTN is urging South African schools and teen clubs to get ready to raise their voices, show support, and be part of this journey as MTN and the nation come together to cheer on the Springboks.
