MTN Launches “30 Days of Y’ello Care” to Bridge Educational Divide

In honour of our 30th anniversary, MTN Group has announced a special edition of our flagship employee volunteerism programme, “21 Days of Y’ello Care,” now extended to “30 Days of Y’ello Care.” This year’s campaign, themed “Learn Today, Lead Tomorrow,” focuses on bridging the educational divide in underserved communities across MTN’s operational footprint.

2024 marks a significant milestone for MTN, celebrating 30 years of innovation, connectivity, and social impact. The “30 Days of Y’ello Care” initiative further demonstrates our commitment to leveraging technology and resources to empower communities and create a better, more inclusive future for all.

MTN recognises the transformative power of education. Through the “Learn Today, Lead Tomorrow” campaign, we aim to provide essential digital learning resources, reliable internet access, and engaging educational platforms to students and educators in underserved areas. By doing so, we are opening doors to opportunity and fostering the next generation of leaders.

The theme – Learn Today, Lead Tomorrow, embodies our passion for creating a world where every young person has access to the tools required to reach their full potential. The 2024 campaign targets educational inequity, reflecting our deep-rooted commitment to empowering communities. It’s about fostering the next generation of innovators, entrepreneurs, and leaders who will shape their communities and the global landscape for years to come.

Nompilo Morafo, Chief Sustainability & Corporate Affairs Officer, MTN Group

The “30 Days of Y’ello Care” campaign will run from June 1st to 30th, 2024. Thousands of MTN employees will unite in this shared mission, participating in activities designed to make a lasting impact on educational access and quality.