Wasoko and MaxAB Merge to Create Africa’s Largest B2B E-commerce Platform

Wasoko and MaxAB have finalized Africa’s largest-ever tech merger, forming a Pan-African platform that transforms their operations from B2B e-commerce companies into a multi-vertical ecosystem for informal retail. The all-stock transaction merges their capabilities across Kenya, Tanzania, Rwanda, Egypt, and Morocco, creating the continent’s largest network of over 450,000 informal retailers serving 65 million consumers.

The integration, completed in just 60 days, combined both companies’ tech stacks and enabled new business units, including fintech services like e-payments and credit financing. These fintech solutions have proven highly successful, particularly in Egypt, where digital services generate over $180 million annually. With 4,000 employees, the new entity will be co-led by Wasoko CEO Daniel Yu and MaxAB CEO Belal El-Megharbel.

The partnership sets the stage for continued expansion, focusing on intra-Africa trade, fintech growth, and private label products. Both companies have positioned themselves as pioneers in Africa’s evolving tech ecosystem, aiming to build foundational infrastructure that supports future economic growth across the continent.