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Lyca Group Focuses on African Expansion

January 8, 2025
2 min read
Author: Akim Benamara

Lyca Group, a leading telecommunications and technology conglomerate, has announced plans to reorganise its operations, with Africa emerging as a key focus in its growth strategy. The company aims to streamline processes, leverage digital technologies, and invest in expanding its footprint across the continent’s rapidly evolving telecom sector.

Streamlining Operations for African Growth

In response to mounting competition and rising costs in the telecom industry, Lyca Group is undertaking a strategic reorganisation to improve efficiency and enhance market responsiveness. The company will consolidate internal functions, automate processes, and deploy advanced digital tools to modernize its operations. These efforts will enable Lyca to redirect resources toward market expansion and innovation, particularly in Africa.

Lyca’s plans for Africa include intensifying investments in mobile network operator (MNO) opportunities and expanding its mobile virtual network operator (MVNO) footprint. The company is set to announce new market entries on the continent within the current quarter, signaling a commitment to meeting the growing demand for reliable and affordable connectivity.

Supporting Localised Operations

As part of the reorganisation, Lyca Group will establish global business service centres in strategic locations to support its operations. Country-specific operations in Africa will be streamlined into lean, sales-driven units to enhance service delivery and accelerate the rollout of new offerings. This approach aims to strengthen Lyca’s presence in African markets while ensuring localised focus and agility.

Driving Digital Transformation in Africa

Africa’s telecom market, characterised by rapid digitalisation and increasing connectivity needs, represents a significant growth opportunity for Lyca Group. Through its renewed focus on the continent, the company aims to deliver innovative services, improve accessibility, and support Africa’s broader digital transformation goals.

Deputy Chair Premananthan Sivasamy described the strategy as a transformative move for the company. “This paradigm change not only enhances our efficiency but also strengthens our ability to adapt to a rapidly changing industry, ultimately benefiting our customers, partners, and employees globally.”

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