MTN Launches 2025 Y’ello Care to Bridge Digital Gaps in Underserved Communities

MTN Group  has announced the 2025 edition of 21 Days of Y’ello Care, the highly anticipated flagship employee volunteerism campaign, taking place from 1-21 June 2025.

Now in its 18th year, Y’ello Care continues to demonstrate the power of employee-led action to drive meaningful change across the communities we serve. Since its inception, the campaign has mobilised thousands of MTN employees to support impactful initiatives focused on education, health, youth development, and economic empowerment.

Each year, the campaign evolves to reflect the most pressing needs of society, while remaining grounded in the commitment to enable the benefits of a modern connected life for everyone. Over the past 6 years, we have reached the lives of 107,034 people across the communities through the impact of 14,376 MTN volunteers completing 56,306 cumulative hours of community engagement.

This year’s theme, “Connecting at the Roots – Connecting communities through the use of digital tools,” responds to the ongoing challenge of digital exclusion, particularly in rural, remote, and underserved areas. Across many parts of Africa, limited connectivity continues to constrain access to education, healthcare, financial services, and economic opportunity. Women, youth, persons with disabilities, and displaced populations are disproportionately affected.

Y’ello Care 2025 will see MTNers across the markets implement practical, community-led initiatives that leverage technology to unlock connectivity to bridge these gaps.

Y’ello Care reflects our belief that real progress begins at the grassroots level. In 2025, we are focusing our efforts on the communities that remain on the margins of digital access and connectivity. By applying technology in ways that are practical, inclusive, and sustainable, we are working to ensure that no one is left behind. Our people remain the driving force behind this campaign, and their continued commitment to serving with purpose is what makes Y’ello Care a true embodiment of MTN’s values.

– Nompilo Morafo, Chief Sustainability and Corporate Affairs Officer, MTN Group

In line with MTN’s values, the campaign prioritises meaningful partnerships, responsible delivery, and inclusive engagement. Through trusted collaborations with community stakeholders, we aim to develop practical solutions that are responsive to local contexts, respectful of community aspirations, and inclusive of those most often excluded from digital progress.

Through Y’ello Care, MTN reaffirms its belief in the transformative power of technology and in the ability of the people to be agents of positive change. We look forward to working together with communities and partners to deliver meaningful, sustainable impact where it is needed most.