Breadfast Expands Fintech Offering with Launch of Breadfast Card Under Breadfast Pay
The launch marks a major milestone in the company’s journey to integrate smarter, seamless financial services into the everyday lives of its customers.
Breadfast, Egypt’s leading digital grocery and delivery platform, has unveiled its latest fintech innovation, the Breadfast Card, a new product under its financial arm Breadfast Pay. The launch marks a major milestone in the company’s journey to integrate smarter, seamless financial services into the everyday lives of its customers.
The Breadfast Card is designed to empower users with smarter spending, saving, and money management tools, all accessible directly through the Breadfast mobile app. Customers can make effortless digital payments, enjoy exclusive benefits, and earn cashback rewards across various shopping categories.
Issued in collaboration with Abu Dhabi Islamic Bank (ADIB) Egypt, Visa, and Masria Digital Payments, the Breadfast Card is approved and regulated by the Central Bank of Egypt (CBE). This ensures compliance with national financial regulations and supports Egypt’s growing digital payments ecosystem.
The new card builds upon Breadfast Pay’s mission to simplify and enhance the financial experience of Egyptian households. By combining technology, convenience, and trust, Breadfast aims to make cashless living more accessible, especially as digital payments continue to play a central role in Egypt’s financial inclusion agenda.
With this launch, Breadfast reinforces its position as a pioneer in Egypt’s fintech and e-commerce space — bridging the gap between daily essentials and digital financial empowerment.
