Maroc Telecom Unveils New Visual Identity and Appoints Yassine Bounou as Brand Ambassador
The new identity replaces the long-standing blue and orange colors with a bold red, symbolizing renewal, energy, and connection.
Maroc Telecom has unveiled its new visual identity, marking a major milestone in the company’s transformation journey and reaffirming its commitment to innovation, modernity, and national pride.
The new identity replaces the long-standing blue and orange colors with a bold red, symbolizing renewal, energy, and connection. The updated logo retains the brand’s iconic curves but adopts a more fluid, minimalist, and unified design to reflect movement, continuity, and Morocco’s digital evolution.
Aligned with the national “Digital Morocco 2030” vision and the rollout of 5G, this transformation underscores Maroc Telecom’s ambition to play a central role in advancing the country’s digital transformation and connecting communities across all regions.
To embody this new era, Maroc Telecom has named Yassine Bounou, the celebrated national football hero, as its new brand ambassador. Bounou represents the company’s values of excellence, confidence, and collective performance, symbolizing a proud and ambitious Morocco connected to its youth.
Maroc Telecom’s rebranding highlights its ongoing mission to bridge connections, empower innovation, and support the sustainable digital development of the Kingdom.
