Apple to Open Iconic Flagship Store in the Heart of Diriyah Square

Diriyah Company  has announced that Apple  has executed a lease to open an iconic flagship store in the heart of Diriyah Square, marking a major milestone in the development of the premier retail district.

The announcement follows Apple’s recent confirmation that it will introduce the first of several flagship Apple Store locations across Saudi Arabia starting in 2026, including the iconic store at the stunning site of Diriyah, home to the UNESCO World Heritage site At-Turaif, coming later.

“Having this iconic flagship store in the heart of Diriyah Square is an incredible milestone for Diriyah, the City of Earth, and for Apple as one of our most esteemed retail partners.”

– Jerry Inzerillo, Group CEO, Diriyah Company 

Diriyah Company’s partnership with Apple exemplifies Diriyah Square’s status as Saudi Arabia’s premier lifestyle and retail hub, blending global brands with authentic Saudi heritage.

Diriyah, the $63.2 billion integrated urban development, has now awarded over $27 billion in construction contracts. Once complete, Diriyah will contribute approximately $18.6 billion (SAR 70 billion) directly to the Kingdom’s GDP, create more than 180,000 jobs and will be home to an estimated 100,000 people.

It will also include museums, shopping districts, a university, the Royal Diriyah Opera House, the Diriyah Arena, a variety of food and beverage outlets, and nearly 40 world-class resorts and hotels spanning its two main masterplans. Additionally, Diriyah will include the Royal Golf Club, Wadi Safar, home to a Greg Norman–designed championship golf course and the Royal Equestrian & Polo Club, Wadi Safar.