Visa Program Connects Cardholders to Exclusive Dubai Experiences

Visa  has announced the expansion of its global travel program, introducing Dubai as one of its first flagship cities alongside Paris and London. The initiative aims to provide Visa cardholders with exclusive benefits, premium offers, and curated experiences across the city’s hospitality, dining, shopping, and cultural sectors.

The selection of Dubai underscores the Emirate’s standing as a top international destination, consistently ranking among the world’s ten most-visited cities. Dubai attracts travelers from over 100 countries, and data from VisaNet shows that returning visitors now spend 45% more per trip than first-time tourists. Spending on entertainment—covering recreation, amusement parks, and attractions—rose by 69% compared to 2024, while dining expenditures increased by 20% and apparel and fashion purchases grew by 25% in 2025. Key visitor markets include Saudi Arabia, the United Kingdom, and the United States.

The program highlights curated experiences accessible via a dedicated platform, partnerships with leading merchants offering exclusive cardholder benefits, seamless digital booking, and secure payment options. Special privileges are available for Visa Infinite and Visa Signature cardholders, enabling them to enjoy enhanced access to premium experiences.

The initiative aligns with the UAE’s growing tourism sector, which contributed AED257.3 billion to the national GDP in 2024. By connecting travelers to experience-led activities and supporting local merchants, Visa aims to strengthen Dubai’s tourism economy while enhancing the cardholder experience.