Bitpanda and LuLu Financial Partner to Bring Digital Asset Trading to MENA & APAC Users
The collaboration will enable LuLuFin to offer customers across its platforms with access to digital asset trading via Bitpanda.
Bitpanda Technology Solutions (BTS) announced a strategic partnership with Lulu Financial Holdings , a financial services provider with a strong presence across the Middle East and Asia-Pacific. The collaboration will enable LuLuFin to offer customers across its platforms with access to digital asset trading via Bitpanda. The service is expected to become available to users across multiple LuLuFin platforms in 2026. Bitpanda will be the VARA licensed partner enabling the brokerage services.
“We see digital assets becoming a standard component of modern financial services, not a standalone product. Our role is to help financial institutions integrate digital assets in a way that is scalable and embedded into how people already manage their money. This is how crypto reaches the mainstream.”
– Nadeem Ladki, Global Head, BTS
“As customer expectations evolve, access to digital assets is becoming an important component of the broader financial ecosystem. Through this collaboration, we are focused on delivering customer-centric pathways to digital-asset participation across our platforms.”
– Joseph Cleetus, VP of Business Transformation, LuLu Financial Holdings
