Odine and Cell C Advance AI-Enhanced Network Performance Across South Africa

Odine,  a global technology partner specializing in consultancy, system integration, and AI-powered product innovation, and Cell C,  one of South Africa’s leading mobile network operators, announced the signing of a Proof of Concept (PoC) agreement to pioneer AI-driven network quality enhancement technologies. The joint initiative aims to significantly improve network quality and deliver uninterrupted connectivity across Cell C’s mobile network.

The PoC will showcase that, by leveraging an AI-based solution developed by OdineLabs, the wholly owned R&D subsidiary of Odine, Cell C can enhance connection continuity and improve the user experience. This initiative also aligns with Cell C’s capex-light strategy, enabling the operator to deliver superior service quality while optimizing infrastructure investment. Through this collaboration, Odine applies its innovation-driven model, integrating consultancy, system integration, and AI-powered product development to help Cell C build agile and future-ready infrastructure. By leveraging automation and advanced AI orchestration, OdineLabs will enhance Cell C’s network to ensure high quality, reliability, resilience, and efficiency.

“Everything we do at Cell C starts with our customers, and this partnership with Odine reflects that commitment. By exploring how AI can proactively enhance network quality, we’re taking meaningful steps toward delivering a more consistent and reliable experience. This PoC will help us understand how advanced insights and automation can keep our customers connected without interruptions so they can confidently work, learn, and stay in touch wherever they are.”

– Schalk Visser, Chief Technology Officer, Cell C

“At Odine, we believe AI will fundamentally reshape the way telecom operators deliver value. This collaboration with Cell C reflects our shared vision of building agile, future-ready networks that prioritize customer experience. In line with this vision, the strategic focus we place at OdineLabs on advanced research and innovation is enabling us to transform next-generation network quality enhancement from a forward-looking concept into a practical and scalable reality for operators and their customers.”

– Alper Tunga Burak, Chairman & CEO, Odine

This joint agreement underscores Odine and Cell C’s shared commitment to innovation and customer-centricity, strengthens Odine’s growing presence in Africa, and reinforces Cell C’s focus on leveraging partnerships to deliver best-in-class network experiences. It also highlights both companies’ dedication to enabling telecom operators worldwide to accelerate digital transformation through cloud-native, virtualized, and AI-orchestrated solutions.