Orange Unveils Ambitious Growth Strategy for Its Digital Super App Ecosystem

Orange Middle East & Africa  has showcased its digital transformation strategy during a media briefing held at its Maxit offices in Casablanca, where journalists were presented with the company’s ambitions for 2028 and its evolving super app ecosystem.

The session highlighted how Maxit is being developed as a unified digital platform that aggregates telecom services, mobile money solutions, and a range of digital services into a single integrated super app experience. The initiative reflects Orange’s broader strategy to strengthen its digital ecosystem across Africa and the Middle East.

Company representatives emphasized that the platform is designed to drive innovation-led growth and improve user accessibility by consolidating essential services into one seamless interface. The goal is to position Maxit as a key growth engine for Orange in the region’s rapidly expanding digital economy.

Orange Middle East & Africa stated that it remains strongly committed to accelerating digital adoption and expanding its service offerings through integrated platforms that enhance customer experience and unlock new value streams.