Strategic Partnership Between Valu Jordan and HyperPay Expands Digital Payments in Jordan
Through this partnership, merchants and service providers within Valu’s network will gain access to HyperPay’s advanced payment solutions, enabling them to activate, accept, and process digital payments efficiently.
Valu Jordan, a leading fintech company in the Middle East and North Africa (MENA), and HyperPay, one of the region’s fastest-growing payment gateways, have announced a strategic partnership to expand access to ‘Buy Now, Pay Later’ (BNPL) solutions in Jordan. The partnership reflects both companies’ commitment to supporting the Kingdom’s fintech and digital commerce ecosystem.
Through this partnership, merchants and service providers within Valu’s network will gain access to HyperPay’s advanced payment solutions, enabling them to activate, accept, and process digital payments efficiently. At the same time, merchants using HyperPay will be able to offer Valu’s Buy Now, Pay Later services through direct agreements, giving their customers greater payment flexibility while enabling sales transactions to be completed quickly, easily, and securely.
HyperPay’s payment gateway integrates seamlessly with the Valu app, available on the Apple App Store, Google Play, and Huawei AppGallery, without requiring complex technical procedures and while meeting the highest security and compliance standards.
The partnership creates new opportunities for merchants and service providers across a range of sectors, including e-commerce, retail, everyday services, and lifestyle businesses, to benefit from flexible payment and payment-processing solutions. These capabilities will help support business growth, strengthen participation in the digital economy, and expand both Valu’s merchant network and the range of products and services available to its customers.
The service aligns with evolving consumer shopping habits, whether online or through approved merchant networks, and gives more customers access to a wider range of products and services. Through Valu’s flexible payment options, customers can manage their purchases and expenses more effectively within their approved credit limits. The result is a smoother, faster, and more secure digital shopping and payment experience, whether making purchases or completing payments through the Valu app via HyperPay’s payment gateway.
“This partnership supports our ongoing efforts to strengthen our market presence as part of our strategy to simplify customers’ lives while advancing digital transformation and financial inclusion. It also reinforces Jordan’s position as a regional hub for digital financial services. We highly value HyperPay’s technical expertise and operational role in making this partnership a success.”
– Mohammad Al Yousef, Chief Executive Officer, Valu Jordan
“We believe that improving the shopping experience starts with making it simpler through innovation. This approach has enabled us to build a broad range of smart payment solutions. Our partnership with Valu supports our goal of delivering smoother and more flexible experiences for both merchants and consumers.”
– Muhannad Ebwini, Founder and CEO, HyperPay
Under the partnership, HyperPay will be responsible for onboarding merchants, connecting them to the payment system, and providing ongoing technical support and maintenance to ensure reliable operations. The company will also respond to merchant inquiries and provide support throughout the onboarding and operational process. Valu, in turn, will continue to manage merchant relationships and provide its BNPL solutions and services, further enhancing the experience for both merchants and customers in the Jordanian market.
