Broadsmart Partners Broadpeak to Expand Streaming Ad Monetisation Across Africa
The partnership combines Broadpeak’s streaming technology with Magnite’s advertising solutions to help broadcasters and content providers generate revenue from live and on-demand content.
Broadsmart has partnered with Broadpeak to introduce new advertising monetization capabilities for over-the-top (OTT) platforms, free ad-supported streaming television (FAST) channels and streaming services across Africa.
The partnership combines Broadpeak’s streaming technology with Magnite’s advertising solutions to help broadcasters and content providers generate revenue from live and on-demand content. Broadsmart has already deployed the technology on Afree TV, its free streaming platform offering African entertainment content to audiences across the continent and in the diaspora.
Broadsmart works with broadcasters and content providers across Africa, operating streaming services including Afree TV and SportsCast Africa, a 24/7 free sports streaming platform.
The new solution integrates Broadpeak’s server-side ad insertion (SSAI) technology through its broadpeak.io software-as-a-service platform with Magnite’s SpringServe ad-serving and programmatic capabilities. The integration enables Broadsmart to deliver advertising across live and video-on-demand services, creating additional revenue opportunities for content providers.
“Free and ad-supported streaming has huge growth potential across Africa as more viewers embrace digital platforms and broadcasters look to engage audiences wherever they are. We make it easier for content providers to build streaming services that delight viewers and generate revenue, combining world-class technology with local market expertise. Broadpeak and Magnite’s proven experience in streaming monetization and flexible solutions give us the foundation to power a new wave of streaming experiences.”
– Yokow Quansah, Managing Director, Broadsmart
Broadpeak’s API-based broadpeak.io platform dynamically inserts pre-roll and mid-roll advertisements into live and video-on-demand (VOD) streams. The technology supports SCTE marker-based ad replacement, seamless transitions and personalised advertising experiences across devices.
Meanwhile, Magnite’s SpringServe technology provides ad-serving and programmatic capabilities that enable media owners to access additional advertising opportunities and manage the delivery of relevant advertisements within their streaming content.
Through the integration, Broadsmart can extend these capabilities to other streaming services across Africa, helping broadcasters and content providers improve advertising delivery and develop additional revenue streams.
“The pace of change in the African streaming market is tremendous, with broadcasters and content providers rapidly developing new services and monetization models. Streaming providers need reliable, flexible ways to introduce personalized advertising and scale their businesses. Through broadpeak.io, we’re helping Broadsmart bring sophisticated ad monetization to more streaming platforms, unlocking greater advertising revenues without compromising the viewing experience.”
– Jacques Le Mancq, President and CEO, Broadpeak
