Simba Telecom Outlines Investment Plans to Boost its Market Presence

Local telecommunication devices and airtime solutions provider; Simba Telecom has confirmed plans to enhance its market presence and effectiveness by improving its retail distribution capacity.

The Simba Group operating subsidiary, which is also integrated telecommunications firm MTN’s lead distribution partner, is investing about US$1,000,000 in a strategic distribution enhancement program geared at reaching wider geographical zones and ultimately improving speed to market.

When she confirmed the strategic plan to facilitate last-mile access, acquisition, and delivery of telecommunication products and services – Simba Telecom Chief Executive Officer Flora Kaheru said the firm has invested in human resources to cover key markets in a bid to enhance technology penetration in Uganda. Simba Telecom, she assured, is focusing heavily on removing barriers affecting the acquisition of quality mobile devices and convenient access to MTN Mobile Money Services to boost customer experience.

The firm’s retail enhancement program, she said, will complement recent network expansion efforts by MTN to the far-flung South Western parts of Uganda, including Mbarara, Isingiro, Ishaka, Ntungamo, Ibanda, Rubindi, Rushere, and Kabale areas.

Alongside human capital investments, the CEO confirmed that Simba Telecom has just commissioned a fleet of service vans to be deployed in the South Western Uganda region. The vans will provide comprehensive customer experience services, including SIM Card sales, Sim swaps, mobile handsets, MTN Mobile Money, and airtime sales, among other solutions.

The New Year heralds a new dawn for Simba Telecom in our quest to deliver quality distribution services for MTN customers. We are on a corporate journey to remodel our business approach by placing the customer first through enhanced retail access solutions. At Simba Telecom, we consider ourselves economic and social development catalysts. By bringing our services closer to the people, we remain confident that we shall contribute to Uganda’s economic growth. Mobile telephony is now the foundation for ICT access and global connectivity.

Flora Kaheru

The new strategy, she reiterated, is geared at accelerating mobile telephony penetration to boost economic and social engagements.