Kaspersky to Unveil AI-Powered Cybersecurity at MWC 2025, Redefining Digital Protection
Kaspersky to showcase AI-driven cybersecurity at MWC 2025, showcasing Kaspersky Next, Cyber Immunity solutions, and advanced threat protection for businesses and consumers.
Kaspersky has announced its participation in Mobile World Congress (MWC), taking place in Barcelona, Spain, from March 3-6. At the event, the company will exhibit its robust ecosystem of scalable and intelligent cybersecurity solutions for businesses, including its new flagship product line Kaspersky Next, which, together with other Kaspersky products, makes a comprehensive offering for managed security service providers. KasperskyOS-based solutions with inherent security will also be presented at the show. And for those interested in cybersecurity for private customers, the company’s portfolio of consumer products for the complete protection of digital life will be displayed.
With the global connectivity rate increasing from year to year, questions about online broadband coverage today revolve around quality of service and the ability to ensure a safe and secure experience. According to the GSMA’s “The State of Mobile Internet Connectivity 2024” report, concerns about the negative aspects and risks of mobile and the internet, such as harassment, theft, fraud and information security, remain among the key barriers to further technology adoption. Ensuring complete and robust cybersecurity is at the heart of mobile and internet services today which is why Kaspersky is a proud participant in MWC, the world’s number one connectivity event.
The upcoming event will mark an MWC premier for the company’s new AI-powered line of cybersecurity products — Kaspersky Next — that surpasses classic endpoint protection, bringing together EDR and XDR capabilities for corporate customers of any size and industry. Additionally, Kaspersky’s booth will feature Kaspersky Cloud Workload Security, a solution, designed specifically to address security risks in cloud workloads and ensure proactive protection against a wide range of cyberthreats, and the company’s product line favorite — Kaspersky Threat Intelligence. All of these solutions can also be organically combined with other Kaspersky offerings and serve as a basis for a range of managed security services, from basic managed protection to a full-fledged SOC-as-a-Service.
Kaspersky’s booth will also feature Cyber Immune IT products with innate protection against cyberthreats. Holding a trademark in the EU, the Cyber Immunity concept stands for the creation of solutions incorporating a secure-by-design approach that are virtually impossible to compromise. Among the offerings to be presented will be KasperskyOS-based solution for remote working environments — Kaspersky Thin Client.
Congress participants will also have a chance to learn about Kaspersky’s portfolio of award-winning consumer cybersecurity products, including three subscription plans – Kaspersky Standard, Kaspersky Plus and Kaspersky Premium. Ensuring seamless security and privacy services for consumer devices and smart homes, the offering enables mobile operators, broadband carriers, online retailers, fintech and other partners address the cybersecurity challenges associated with managing increased connectivity. In addition to the core portfolio, standalone consumer solutions such as Kaspersky VPN Secure Connection, Kaspersky Password Manager, and the all-in-one app for digital parenting and family wellbeing Kaspersky Safe Kids, will be presented.
The above-mentioned solutions will be on show at booth 2C31 located in Hall 2. At the Kaspersky booth, event participants will also be able to meet security experts from Kaspersky Expertise Centers, who are at the forefront of protecting people around the world from the most sophisticated cyber threats, and will be on hand to discuss their latest research findings and learn about the most recent cybercrime trends.
