Salesforce Launches Agentforce in Arabic to Accelerate UAE’s AI Transformation
The expansion enables government entities, private companies, and service providers to deploy AI systems that understand and operate natively in Arabic, supporting customer service, employee productivity, and operational workflows.
Salesforce has launched Agentforce in Arabic, marking a significant step in bringing autonomous AI agents to organisations across the United Arab Emirates. The expansion enables government entities, private companies, and service providers to deploy AI systems that understand and operate natively in Arabic, supporting customer service, employee productivity, and operational workflows.
With Arabic now available for Service Agent and Employee Agent, organisations across the Middle East can deliver customer and citizen services in the local language with greater accuracy, speed, and 24/7 availability. The update also enables businesses to automate high-volume and repetitive tasks, improve operational efficiency, and support Arabic-speaking employees through intelligent digital assistants. The move aligns with the UAE’s national goals around digital transformation, AI adoption, and talent development.
Agentforce Service offers a unified platform for customer service delivery across industries and communication channels. It is designed to operate continuously, combining human expertise with AI-driven workflows to reduce operational costs, accelerate case resolution, and provide proactive, data-informed support. The system places both AI agents and human agents in a collaborative environment from first contact to final resolution.
The Employee Agent serves as a digital assistant for staff, supporting daily tasks, automating routine actions, and integrating seamlessly into workplace tools such as Slack and mobile applications. It draws from organisational knowledge to help employees prepare for meetings, manage internal processes, access benefits information, and complete administrative tasks, ultimately boosting productivity and freeing teams to focus on strategic work.
The introduction of Agentforce in Arabic builds on Salesforce’s growing investment in the Middle East, where demand for trusted AI systems and modern digital platforms continues to rise. This development strengthens the region’s shift toward AI-enabled public services, digitally empowered workforces, and next-generation customer experience models.
